My ultimate Black Friday shopping hack is simple: Buy what you were already going to purchase anyway. For me, that’s sweaters. I’ll never stop collecting sweaters. I mostly work from home, so I live in cozy pieces 24/7 during the fall and winter months. Also, I don’t have central heat in my apartment—that’s certainly a contributing factor!
To that end, sweaters are the only category I’m shopping at H&M right now. The brand has a robust selection, including striped crewneck styles, maxi cardigans, turtlenecks in punchy colors, and sleek black options. Oh, and there are also plenty of stellar interpretations of the season’s biggest color trend: red. Scroll down to shop my favorite sweaters from H&M’s 2023 Black Friday and Cyber Monday sale.