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  • 6 Party Trends That Will Define 2022's Going-Out Style

    6 Party Trends That Will Define 2022’s Going-Out Style

    Generally speaking, glamour and extravagance tend to thrive in times of economic uncertainty. Take the sequinned flapper girls of the roaring twenties, for example, who flourished in the era right before the Great Depression. And the same is true of the inverse. In more recent memory, minimalism reigned supreme as we emerged from the 2008 recession, no doubt a balm for troubling times. I may […] More

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  • These 8 Fall TikTok Trends Are Going Viral

    These 8 Fall TikTok Trends Are Going Viral

    Now that we’ve already dived into the fall trends that made their way down the runways earlier this year, it’s time to take note of which have made it to the masses. While Instagram curates a feed based on who you follow, TikTok’s algorithm will lead you to fashion people you wish you had been following sooner. While […] More

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  • The Chicest Trends a Nordstrom Buyer Spotted in Europe

    The Chicest Trends a Nordstrom Buyer Spotted in Europe

    The European style set is filled with primo sartorial inspiration with silhouettes that often feature forward pieces mixed with modern classics. In fact, one of our writers recently went to the UK in August and shared some of the trends she saw. To expand on that, we just received additional notes from one of our go-to experts, […] More

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  • 10 Fall Outfits to Wear With Flat Shoes

    10 Fall Outfits to Wear With Flat Shoes

    I’m a shoe person through and through, so you can bet that I’ve been studying all of the trendy fall ones for months now. One big observation I’ve had is that many of this season’s It shoes are flats. And I must say that I love to see it. It’s quite the change from all […] More

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  • The 7 Fall Trends Spotted All Over NYC, London, and Paris

    The 7 Fall Trends Spotted All Over NYC, London, and Paris

    In the past month, I’ve found myself walking the streets of New York, London, and Paris. They’re considered fashion capitals for a reason—the people there always know what’s ahead of the curve before anyone else does. And while researching them through the online lens may look easy, it can still be tricky to figure out what’s being […] More

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  • 6 Chic Looks an Editor Wore to NYFW

    6 Chic Looks an Editor Wore to NYFW

    This New York Fashion Week was my rookie season, or in other words, my first New York Fashion Week as an editor at Who What Wear. Prior to being an editor, I would rely on the kindness of my friends in the industry who were further along in their careers to bring me to events as […] More

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  • The 25 Best Thigh-High Boots to Buy This Fall

    The 25 Best Thigh-High Boots to Buy This Fall

    There are a lot of things I love about summer, but the footwear options of the season aren’t exactly my favorite. I’d much rather prefer the variety offered in the fall, from chunky boots to sleek loafers. A top favorite, however? Tall boots. To me, the taller the better, and the runways for the season […] More

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  • The 9 Best Ylang-Ylang Perfumes, Hands Down

    The 9 Best Ylang-Ylang Perfumes, Hands Down

    There are certain notes that help give perfume a certain je ne sais quoi. Notes like these are almost never the main event but serve as background characters that make an overall fragrance just work. One of those background characters that works overtime in making a perfume smell good? Ylang-ylang.  You’ve probably heard of ylang-ylang before, particularly […] More

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  • The Best Street Style From London Fashion Week Spring 2023

    The Best Street Style From London Fashion Week Spring 2023

    Following the electric energy of Copenhagen and the joyful buzz of New York Fashion Week, the exciting runway shows at London Fashion Week have now come to a close—and while we’ve been keeping a close eye on all the fresh styles coming off the runways, there’s no doubt we’ve also been swooning over all the coolest […] More

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  • And Now, 8 Key New York Street Style Shopping Finds

    And Now, 8 Key New York Street Style Shopping Finds

    One of the most exciting times of the year in fashion? When the runway shows pick up again. Not only do designers debut their new collections, but it also draws the best-dressed celebrities, editors, buyers, and influencers who bring their coolest looks to the street style scene. At New York fashion week, we saw a […] More

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  • 30 French Girl-Inspired H&M and & Other Stories Finds

    30 French Girl-Inspired H&M and & Other Stories Finds

    I’ve been a Who What Wear editor for over eight years, and I’ve been writing stories about French style since basically my first week on the job. It just goes to show that it remains as popular a theme as ever. I think this is at least partially attributed to the fact that French style, […] More

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  • The 12 Best Oversized Bomber Jackets on the Internet

    The 12 Best Oversized Bomber Jackets on the Internet

    In retrospect, there are a lot of takeaways from NYFW, and many of those takeaways are trends—both on the runways and on the streets. One of those trends that took over the streets was none other than bomber jackets. Bomber jackets have been coming and going out of style for decades now, so I can’t say […] More

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