Ready to make my comeback to pink, I found myself in the hands of Mai Hernandez, artistic educator and brand content creator at Joico and master colorist and co-owner of AM Salon in West Hollywood. “I absolutely love pink, especially for first-time color clients or those who are unsure but want to try a fantasy color,” she says. “In my opinion, it fades the prettiest, and it suits most skin tones due to the wide range of shades and versatility when it comes to making it warm or cool.”
Since my hair is already super processed from being blonde and I’d be adding color, I wanted to make sure I was equipped with everything I needed to keep it healthy and looking good. To make sure my hair was strong and soft, Hernandez used Joico’s brand-new KBOND20 Power Masque ($39), which is part of its popular Defy Damage line and what she calls a game changer. I’d also be doing the hair mask at home about once a week. According to Valerie Robinett, vice president of digital/integrated marketing and education at Joico, the mask not only protects my colored and processed hair but also enhances its radiance. “Crafted with care, KBOND20 boasts 20 key ingredients, including one lipid, 18 amino acids, and Moroccan argan oil. This perfect formula is the secret behind its ability to repair, build bonds, and protect your hair, ensuring it remains stunning and resilient,” she explains.