Schuman’s influence extends well beyond her blog, as she has successfully transitioned into a multifaceted entrepreneur. Today, her Instagram account boasts an impressive following of 565k, where she shares snippets of her personal life, fashion tips, and glimpses into her various business ventures. One of these ventures, her online shop, features a selection of jewelry that she designs and restocks regularly, appealing to her loyal fan base with each new release. Most recently, Schuman ventured into the world of scented candles with her new brand Lavune. Launched in December 2022, Lavune introduced holiday-themed scents such as Evergreen and Ember, which quickly gained a devoted following. Now, the collection also includes a core selection that continues to attract candle enthusiasts worldwide.
