Cool-Girl Style Ideas for 2024


New year, new you—kind of. When it comes to your wardrobe, heading into 2024 shouldn’t mean that you’re starting from scratch. Whether you’re a frequent Who What Wear reader or simply passionate about what you put on every day, I know that there are at least a handful of items you’ll never part with in your closet. But the arrival of January 1 does offer a chance to reflect, reassess, and look for places where your lineup could use a little bit of a refresh. Bored of your blazer? I have a solution! Ready to rethink your athleisure? There’s something new there too!

Since it’s my job to have an eye on the latest It handbagfresh jewelry trend, or whatever may be currently percolating on the runways or Instagram, I’m here to offer some fresh additions to your wardrobe to consider getting a head start on now. These cool-girl approved trends aren’t meant to replace what you already have but to complement your current staples and add a trendy touch to your uniform. Think bow details, the color trend that will give cherry red a run for its money, and even the sweater that just might convince you to break (at least temporarily) from quiet luxury. To help you get a sense of how the trend will take off, I’ve rounded up some inspiration along with a bit of shopping. Once the New Year arrives, you’ll be ready to debut the pieces you pick.

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