7 Fashion Color Trends That Are In and Out for 2024


Welcome to your 2024 color download. Sorry to Pantone, but while its hue of the year—Peach Fuzz—is a pretty shade, we’re going in a decidedly different direction with our trend reporting. If you want to know about what will really be hot in the fashion world, then you’ve come to the right place. After analyzing the spring/summer 2024 collections, we spotted several key themes that we can already say with certainty will come to define the upcoming season and the year at large.

As with any fresh batch of trends that arrives, there will inevitably be a decline in several more that have served their time. Out with the old, and in with the new, right? While you should prepare to see a range of new-season shades like icy blush, rich espresso bean, and brooding burgundy, we should warn you that you may notice a decline in a few not-as-fresh colors too. 

Ahead, discover the fashion color trends that are in for 2024—they’re the ones you’ll see in every street style gallery during fashion month, stocked on every virtual shelf, and sported by all your in-the-know friends—and, consequently, which outdated hues we’re officially phasing out.

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